PEPE JEANS - WISER WASH

In March 2021 Pepe Jeans London unveiled their collaboration with the British photographer Brooklyn Beckham for the Wiser Future campaign. The entire campaign was directed and self-shot by Brooklyn.

STUDIO O was in charge of the influencer activations for the German and Swiss market and the general PR outreach of the campaign. Amongst other features two exclusive interviews published on Vogue.de and in Grazia Magazine.

The Wiser Future campaign celebrates the preciousness of water and reflects on its vital importance for the future. The campaign promotes Pepe Jeans newest Wiser Wash® technology which drastically reduces the use of water in the production process of denim from 16 liters of water to 1 cup and uses non toxic chemicals. Certified by Control Union, Wiser Wash® is a revolutionary technology that makes the denim washing processes more sustainable. Compared to conventional bleaching methods, the Wiser Wash® technology needs less time and fewer rinses, helping to cut the energy use by 40%.

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