H&M - SIMONE ROCHA

In March 2021 H&M launched the exclusive designer collaboration with Simone Rocha. It is the first time she opened her universe and extended her collection and designs to all gender including kidswear.

STUDIO O was responsible for the talent research, the communication and coordination of the entire influencer campaign for the German market.

History and heritage. Details and fabrications. Family and community. The many facets of womanhood. For fashion designer Simone Rocha, her work and collections are a tribute to what she holds dear. In creating the collection for H&M, Rocha spent time reflecting on and revisiting her brand's archive, combining her past collections and carefully reworking beloved pieces into unexpected new designs.