KLARNA - SEI WIE DU ES LIEBST

Social impact digital campaign focusing on the "Shopping, wie du es liebst" OOH campaign presenting the German Ballroom Community and its diverse members.

STUDIO O was in charge of the overall concept, the production, the realization, the creative bookings, the campaign roll-out and the PR outreach as lead agency.

For the #SeiWieDuEsLiebst campaign, STUDIO O worked together with five personalities from the Ballroom Community who used their voice to let society know about their personal story, their insecurities and what they are fighting for. In addition they presented their unique style which reflected the concept of Klarna’s OOH campaign.

The goal was to show acceptance, celebrate diversity, fight for equality and support a diverse community that has been existing for more than 50 years.

The core messages addressed the topics acceptance, healing, community and equality in todays society.

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