STUDIO O elevated the adidas launch in the DACH region with bold floral visuals and strategic collaborations with top influencers from Germany’s fashion scene. By combining creativity and influencer reach, we generated significant buzz, positioning the reinvented silhouette as a must-have sneaker and driving brand visibility.
STUDIO O also produced and sent out exclusive seeding boxes for micro-influencers and niche tastemakers, overseeing every step from production to delivery. This strategy generated a viral buzz on social platforms, with influencers sharing their unboxings, reinforcing the sneaker's trendsetting status.
