KLARNA - BE MY ALLY

Following the first STUDIO O project with Klarna (‘Sei wie du es liebst’) in 2020, the ‘Be my Ally’ campaign aimed to create awareness and sensitize society around the LGBTQIA+ community and beyond by highlighting the importance of solidarity and allyship.

Together with Klarna and the local, sustainable jewelry brand Stilnest STUDIO O created the #BeMyAlly campaign with four talents from the LGBTQIA+ community.

The campaign focused on the personal stories, voices and experiences of the individual talents, which resulted in the creation of four personalized pieces of jewelery.

STUDIO O was in charge of the overall campaign concept, creative direction, production, creative bookings and the digital first campaign roll-out as lead agency.

With the campaign Klarna and STUDIO O aimed to create awareness around being an Ally. Jewelry because everyone can wear it - regardless of size, age, affiliation, origin or gender. It supports the expression of your personality and makes a statement. The #BeMyAlly collection pieces give you the chance to show that you’re an Ally and part of the movement.