H&M - STUDIO COLLECTION

In September 2021 STUDIO O celebrated the H&M Studio collection AW/21 launch with seven influencers at the H&M Showroom in Berlin Mitte. The collection shows attitude, passion and regal spirit - ready to rule the world. Simply put: an evening for new-gen queens.

STUDIO O was in charge of the whole event concept, the event management and coordination as well as the influencer marketing for the German market.

STUDIO O solely worked with female influencers and female service providers (catering, photographer, florist) to support the message of the H&M Studio collection concept.

The event was accompanied by musician Eunique, who underlined the strong message of the collection. H&M Studio is the recurring fashion-forward collection for individuals seeking something extra in terms of trend and fashion level.