H&M - STUDIO COLLECTION

In September 2021 we celebrated the H&M Studio collection AW/21 launch with seven influencers at the H&M Showroom in Berlin Mitte. The collection is charged with attitude, passion and regal spirit - ready to rule the world. Simply put: an evening for new-gen queens.

The event was accompanied by musician Eunique, who underlined the strong message of the collection.

We solely worked with female influencers and female service providers (catering, photographer, florist) to support the message even more.

STUDIO O was in charge of the whole event concept, the event management and coordination as well as the influencer marketing for the German market.

H&M Studio is the recurring fashion-forward collection for individuals seeking something extra in terms of trend and fashion level. Designed to strengthen and empower, the collection mixes and matches dramatic volumes with energetic bodysuits and leggings, oversized tailoring with second skin knitwear, glamorous crystal studded accessories with streetwise loungewear.