HENNESSY - VERY SPECIAL

In September 2021, Hennessy launched its Very Special X Les Twins Edition by and with the twins Laurent and Larry Burgeois, known as the urban dance-duo Les Twins.

STUDIO O was in charge of the invitation management of press, VIPs, and creators who have an affinity to the hip-hop scene, for the onsite guest handling, media collaboration and influencer marketing for the German market.

The event was hosted in the heart of Berlin Mitte. Highlights were the dance performances by Les Twins, who fired up the crowd and celebrated their exclusive design.

For the first time, the iconic cognac brand Hennessy collaborated with a dance duo. Les Twins are well known for their talent in new style hip-hop, a commercial form of hip hop with a strong emphasis on isolations and musicality.