CONCEPT & STRATEGY & INFLUENCER MARKETING
SHARE x CARITAS - BEANIE
STUDIO O created the share x Caritas digital campaign addressing homelessness in Germany.
Influencers showcased the contrast between their access to cozy and warm surroundings during the cold season and the over 400.000 homeless people in Germany lacking such space. The creators introduced the project to their followers, raising awareness, inspiring them to participate in the campaign and buy a beanie.
@hannah_nele for SHARE
By purchasing a beanie, customers contributed to providing a homeless person's night of accommodation in a caritas shelter. This initiative not only warmed the wearer but also extends warmth to the affected person, fostering a connection between individuals.
@whatthehazel for SHARE