INNOCENT - PFAND FÜR ALLE

STUDIO O supported the innocent initiative 'Pfand für Alle' which was a PETition to make people aware about the current PET standards and to change the German bottle deposit system ("Pfandsystem").

STUDIO O was responsible for the influencer marketing, the PR outreach and the invitation management for the Pop-Up event. For this campaign STUDIO O worked with green, sustainable influencers and market leaders across all social media channels.

The goal was to create a social buzz and generate awareness through several features and interviews in trade press as well as marketing online outlets to collect at least 50.000 signatures within 30 days for the petition. This goal was succeeded with almost 150.000 signatures in the end.

The Pop-Up was launched with a small event where STUDIO O set up a panel talk with opinion leaders from the economy, politics and social media.

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