CONCEPT & STRATEGY & INFLUENCER MARKETING
BUMBLE - KENNST DU DIESES GEFÜHL?
STUDIO O conceptualized an impactful influencer marketing campaign around the essence of new connections through diverse, authentic stories for the Bumble "Kennst Du dieses Gefühl?" campaign in the DACH market. The aim was to highlight and value deeper feelings, empowering individuals to seek meaningful connections.
@negah_amiri_ for BUMBLE
Carefully selected influencers from diverse communities, each chosen based on fitting data-insights, the campaign for Bumble's "Kennst Du dieses Gefühl?" involved sharing their unique perspectives. These influencers incorporated humor, emotion, and personal interpretations, emphasizing the profound nature of deep connections.
Importantly, they not only contributed their personal touch but also brought their distinct brand image and followers to Bumble, enhancing the overall impact and resonance of the campaign.
@rolablades for BUMBLE
@carmenrakes for BUMBLE