STUDIO O contributes to Bershka's brand awareness project in the German market by providing strategic consulting services. Through the management of influencer marketing and seeding initiatives, STUDIO O has effectively cultivated and nurtured a thriving community around the brand. In addition, STUDIO O is in charge of the invitation management for Bershka’s new store opening in DACH.
To ensure a reach among diverse potential customers, the strategy involves the selection of over 100 influencers from Instagram and TikTok. These creators play an important role in creating compelling Social Media content, spotlighting the latest collections.
