reimagining klarna’s “shopping, wie du es liebst” campaign through a personal lens of identity and self-expression, studio o brought together five distinctive voices from the ballroom community to translate the OOH concept into a culturally relevant digital impact campaign. creating a strong connection between community, fashion, storytelling and contemporary culture.

studio o led the project from concept development and creative direction to overall production, including talent research & management, PR outreach and full campaign rollout, shaping a holistic 360° communication approach.

photos&videos: @spingunfilms / @agathapowa