SHARE - SOCIAL MEDIA

In September 2021, the Berlin-based social impact brand share relaunched its strategic brand communication in social media. The goal: create authentic, snackable, and impact-oriented content.

With our team, we supported the creative and strategic concept to achieve the goal of lifestyle-oriented brand communication and capture the attention of a new, broader target group without losing sight of existing followers. Since then, we have been responsible for share's entire operational social communication.

STUDIO O is responsible for the strategic and operational management of the share social media accounts (Instagram, Facebook), creative content briefing, editorial planning via Facebook Business Manager, copywriting support, and community management.

Share's mission is to generate direct social benefit - through consumption. With currently over 100 products, share offers a social alternative for everyday consumption decisions.

Their goal is to establish social impact in the mass market and give people the opportunity to do good easily. Every share product sold generates a donation to a social project - completely transparent.
A QR code on each package reveals where the donation is going.