H&M - NO FEAR COLLAB
In October 2021, H&M launched a capsule collection in collaboration with 90’s staple No Fear, symbol of the macho skateboard world of yesterday, and partners with Skate Kitchen to co-create these pieces. Celebrating the fearless mindset of trying out new things.
Next to influencer activations, a live shopping event was hosted on @hm. The IG-live consisted of two influencers showcasing their favorite looks and a performance from artist Genuva.
STUDIO O was in charge of the influencer activations for the German market, as well as the virtual live shopping experience – for which an avatar was created.
@BELINALILLY FOR H&M x NO FEAR