for the launch of oysho in germany, studio o created the “oysho sports box” as lead agency — an activation concept centred around movement, community and the brand’s sportswear identity, created for the opening of the new berlin store. supported by curated influencer participation, targeted seedings and paid KOL campaigns managed by studio o to position the brand within a culturally relevant environment.

from spatial concept to execution, studio o brought the full experience to life through creative direction, production, talent coordination and campaign management.

photos&videos: @camiruizlora / @mina.la / @jamila.kae / @sonjaywilliams