celebrating 10 years of kiko milano’s iconic 3d hydra lipgloss, studio o created an immersive anniversary experience for @kikomilano x @zalando in berlin. the concept translated the product’s glossy, playful world into a social-first event designed for interaction, discovery and content creation.

with 45 invited influencers, gloss-inspired set design, edible installations and a custom charm workshop, each guest created a handmade lipgloss charmholder to take home — turning the product into a personal accessory, visual code and lasting keepsake.

studio o handled creative concept, production, set design and guest management, shaping the anniversary into a vibrant and highly shareable brand experience.

photos: @canwagener