For this activation, we teamed up with Romain an emerging voice in the running community and a true representative of a new generation of athletes. Together, we brought the performance, innovation, and design of the EVO to life in a campaign that blends speed, personality, and style.

From concept to production, we worked closely with the Adidas team to create content that not only inspires but truly engages, both online and in the streets. The campaign was rolled out across multiple platforms, with a strong focus on social-first storytelling and striking visuals.